Terra Madre Americas is almost here! From Sept. 26-28, 2025, downtown Sacramento will transform into the largest food festival the city has ever hosted. And the best part? Admission is FREE. Whether you’re planning to join us for one day or the whole weekend, here’s how to make the most of your visit.
Coming for the Whole Weekend (Sept. 26–28)
Want the full experience? Here’s how to pace yourself across all three days. Make it even easier by booking a stay at one of Sacramento’s many hotels within walking distance of the festival.
- Friday: Explore food and drink tastings from across the Americas at the Marketplace, attend engaging panels and demos, and sip your way through 80+ wines at the Enoteca.
- Saturday: In addition to all the indoor experiences, the outdoor street festival takes over the streets surrounding the Convention Center, starting Saturday. Go all-in with the outdoor street festival by exploring local vendors, grabbing a bite to eat from one of the food trucks, enjoying craft beer and wine at the Sky River Casino Bar, and catching live music from The War on Drugs, Spoon, Jade Bird, and Passion Pit (Solo Acoustic) on the Golden 1 Live Music Stage.
- Sunday: Take a more relaxed approach by revisiting favorite exhibitors inside the Marketplace, catching final panels and workshops, and enjoying the last performance of the weekend from Big Head Todd & The Monsters on the Golden 1 Live Music Stage before the festival closes.
Just Coming Friday (Sept. 26)
Terra Madre Americas Marketplace: Noon to 8 p.m.
Enoteca: Noon to 8 p.m.
Grand Tasting: 6 p.m. to 9 p.m.
Start your weekend inside the SAFE Credit Union Convention Center, where Terra Madre Americas programming runs throughout the day. Here’s what you can experience:
- The Marketplace, presented by UC Davis Health: Sample wine, coffee, spirits, meats, cheeses, seafood, and more from 75+ vendors representing the Americas, with a special spotlight on California’s Indigenous tribes and Golden State producers. Check out the full list of Marketplace Exhibitors.
- Enoteca, presented by Bank of America: Sip more than 80 wines from the U.S. and nearly 20 from Latin America. Upgrade with Meet the Producers, a tasting experience that lets you sample 10 wines for $50 (purchase on site) from a rotating selection of 30 of the different wines being offered inside the Enoteca Wine Bar, while meeting the makers behind each pour
- Educational Panels & Hands-On Workshops: Learn from culinary legends like Alice Waters, Jeremiah Tower, and Sean Sherman, alongside farmers, vintners, and Slow Food experts from 16+ countries. Free programming highlights include panels on food and sustainability at the Confluence Stage presented by Wilton Rancheria, honey and caviar tastings at the Terra Madre Americas Bistro powered by SMUD, olive oil and acorn soup cooking demos at the California Indigenous People's Pavilion presented by Wilton Rancheria, butchery demonstrations at the Roots of Change Slow Meat Pavilion, and nutrition-focused talks at the UC Davis Health Stage. Paid experiences include the barista and cocktail-making classes with guided tastings in the Slow Coffee and Slow Beverage Workshop Room and the chocolate and charcuterie tastings at the Agroecology Community Kitchen. Please note that free sessions are first-come, first-served, and seating is not guaranteed, while paid sessions include a reserved seat with your ticket purchase. Check out the full programming schedule.
- Slow Beverage Area: Sample and purchase craft cocktails, spirits, ciders, and botanical drinks at the Slow Drink Bar, where guest bartenders will be mixing specialty creations all weekend. Head to the Slow Coffee Coalition Area to enjoy coffees from the U.S. and Latin America, stop by the Negroni Bar for unique spins on the Italian classic during Negroni Week, and explore 20+ beers from across the Americas at the Craft Beer area. Learn more about the Slow Beverage Area.
Just Coming Saturday (Sept. 27)
Terra Madre Americas Marketplace: 10 a.m. to 8 p.m.
Enoteca: Noon to 8 p.m.
Outdoor Street Festival: Noon to 10 p.m.
Saturday is the ultimate festival day, with the streets surrounding the SAFE Credit Union Convention Center transforming into a vibrant street festival.
- Inside the Convention Center: All of Friday’s programming continues, including the Marketplace, Enoteca, Slow Beverage Area, and educational panels & workshops.
- Outdoor Street Festival: Explore blocks filled with Farm-to-Fork Festival favorites, including food trucks, craft beer and wine at the Sky River Casino Bar, artisan vendors, handmade goods, and interactive exhibits showcasing the best of Sacramento.
- Golden 1 Live Music Stage: Plan your day around an incredible lineup of artists including The War on Drugs, Spoon, Jade Bird, Passion Pit (Solo Acoustic), Jon Wiilde, hotplug, Son Café, ZEPHYR, and DJ NESSS that will keep you dancing all day long. Set times can be found at TerraMadreUSA.com/livemusic.
Just Coming Sunday (Sept. 28)
Terra Madre Americas Marketplace: 10 a.m. to 6 p.m.
Enoteca: Noon to 6 p.m.
Outdoor Street Festival: Noon to 6 p.m.
Sunday is the perfect way to close out Terra Madre Americas, with a mix of indoor and outdoor experiences to enjoy at a more relaxed pace.
- Inside the Convention Center: The Marketplace, Enoteca, Slow Beverage Area, and educational panels & workshops continue, giving you one last chance to sip, taste, and learn.
- Outdoor Street Festival: Explore blocks filled with Farm-to-Fork Festival favorites, including food trucks, craft beer and wine, artisan vendors, handmade goods, and interactive exhibits showcasing the best of Sacramento.
- Golden 1 Live Music Stage: End your weekend on a high note with performances from Big Head Todd & The Monsters, The Golden Cadillacs, and DJ Lady Char that keep the energy going until the festival wraps up. Set times can be found at TerraMadreUSA.com/livemusic. And don’t miss the What the Pho Challenge at 1:15, where local chefs go head-to-head in a live showdown to craft the most authentic and mouthwatering bowls of pho.
Getting to Terra Madre Americas
Yellow Cab
Sacramento’s Yellow Cab will be available for pickups and drop-offs throughout the Sacramento region. Guests can book a ride by calling (916) 444-2222 or using the Yellow Cab app. A Yellow Cab stand will also be at the Hyatt Regency entrance on L Street (between 12th & 13th Streets) — just a short 4-minute walk to the event entrance.
For more information about Yellow Cab Sacramento, visit: yellowcabsacramento.com.
Parking
Plan ahead and reserve your spot with our preferred partner, Priority Parking. Use the interactive map to find convenient locations near the Convention Center and book your parking in advance.
Event Entrances
Entrances to Terra Madre Americas are located at multiple points:
For the Marketplace & Exhibition taking place inside the SAFE Credit Union Convention Center, use the West Lobby on 13th Street or the North Lobby at 14th and J Street.
For the outdoor street festival, enter at 15th and I Street or through the J Street exit of the SAFE Credit Union Convention Center.
Learn more about Terra Madre Americas at TerraMadreUSA.com, and follow @VisitSacramento on social media for updates.
Terra Madre Americas 2025 is proudly supported by Wilton Rancheria and UC Davis Health.
