STID

Background

Developed by Visit Sacramento, the Sacramento Tourism Infrastructure District (STID) is an assessment district proposed to provide specific benefits to payors, by providing funding for capital improvements, specifically the construction of a ballroom as part of Sacramento's SAFE Credit Union Convention Center and other infrastructure project and marketing (if funds allow) designed to increase room night sales for assessed lodging businesses.

Assessment

The annual assessment rate is one percent (1%) of gross short-term room rental revenue. The STID will include all lodging businesses (defined below), existing and in the future, within the boundaries of the City of Sacramento and a portion of the unincorporated areas of the County of Sacramento. Please see the Management District Plan for the exact boundaries of the district.

The STID assessment is an assessment on the lodging property, not the guest; however, the assessment may be passed through to the guest at the discretion of the hotel operator. If the assessment is passed through to the guest, it should be noted as "Tourism Assessment" on the folio/bill.

Marketing Dollars

If funds allow, the focus of other tourism infrastructure projects is to fund additional tourism infrastructure, above and beyond the Convention Center, that will drive new room nights to assessed businesses within the STID. If other tourism infrastructure projects are approved by the STID Tourism District Committee and City and included in an annual report, funds may be set aside and held for multiple years to fund the approved projects, or bonds may be issued.

If funds allow, the marketing and sales portion of the budget will be used to drive overnight visitation to assessed businesses within the STID by targeting convention meeting planners in national trade publications, as well as potential out-of-market festival and sporting event attendees.

Application for STID Funding

Currently funds do not allow for additional projects or marketing. Please contact Sarah Atilano at satilano@visitsacramento.com if you have any questions.

 

STID Committee

Rick Jennings, II, Councilmember – City of Sacramento
Howard Chan, City Manager – City of Sacramento
Michael Ault, Executive Director – Downtown Sacramento Partnership
Mike Testa, President & CEO – Visit Sacramento
Nikki Carlson, General Manager – Kimpton Sawyer Hotel
David Huber, CHA, General Manager – Crowne Plaza Sacramento Northeast
Sami Qureshi, CHA, Area General Manager – Hilton Sacramento Arden West
Scott VandenBerg, General Manager – Hyatt Regency Sacramento
Doug Warren, Regional Director of Operations – Courtyard by Marriott Cal Expo and Fairfield Inn Cal Expo

2021 Committee Meetings

Quarterly Meeting Schedule TBA