You don't need to be a CEO or CFO to debate whether a conference app justifies its cost. We recently received estimates from $750 to $20,000! Like you, your convention delegates want meeting information that is convenient and easy to find.
The Sacramento Convention & Visitors Bureau (SCVB) has collaborated with Lambda Alpha International to create a microsite that communicates logistics, schedules, off-site events, and interactive maps for its upcoming Land Economics Weekend. The page is optimized for PC users... but smartphone users -- both iPhone and Android fans -- can access the same beneficial information about your event!
Our microsites cost much less than apps; planners simply book a minimum number of room nights. More importantly, our microsites save planners time. These customized sites are immediately viewable across all platforms.
In contrast, apps need to be re-designed to meet requirements of each platform or operating system. Then they go through a lengthy process to get approved for display in app stores... and delegates have to search for them. 
More and more planners are finding value in this convention service. The one-stop source draws together details about downtown Sacramento hotels, dining, tourist attractions, maps, and the calendar of events Sacramento365.com.
Contact the Convention Services Dept. to learn more about developing a microsite to spur a gold rush to your next conference or trade show in Sacramento!
