Diversity, Equity and Inclusion


That Sacramento’s tourism and hospitality industries are truly reflective of the community we represent, providing opportunities and benefits for everyone.



Advance Advocate and support a culture of diversity, equity and inclusion in the Sacramento region’s tourism and hospitality industry, local community and nationwide.

Diversity and Inclusion City Program Survey

We are exploring a way to show visitors that Sacramento is a welcoming and inclusive city. This survey will help us figure out how we will shape the program.

Take the Survey
Take the Survey

The killing of George Floyd caused many of us to look inward and to examine some hard truths about ourselves and our businesses. Visit Sacramento was no exception. After some serious, uncomfortable soul searching, we made the decision to make diversity, equity and inclusion a central tenet in our organization.

Visit Sacramento is the voice and standard-bearer for the tourism and hospitality industry in the Sacramento region. This position comes with a great deal of responsibility. Our organization’s purpose is to improve the quality of life for our residents by driving visitor spending that supports our regional economy, business community and creates jobs. Our commitment to DEI means that we are ensuring that Visit Sacramento and its stakeholders are providing equitable opportunities for more community members to benefit from visitors, reaching out to the next generation and expose them to travel and tourism career prospects, and advocating for policies and programs that enrich the visitor’s experience.

We have added DEI to our core values, as well as examining our programs and practices through a DEI lens and collaborating with community members to understand ways we can be more inclusive and hold us accountable.

This is a work in progress, but we are not moving slowly, it’s a relay sprint, a continuous handing of the baton to cover as much ground as we can – thoughtfully and intentionally.

Do not hesitate to reach out to me directly with concerns, questions or suggestions.

Sonya Bradley Headshot

Sonya Bradley

Chief of Diversity, Equity and Inclusion

Office: 916-808-4739 |

Read the press release for the Chief of Diversity, Equity and Inclusion here.


Listen to "Visit Sacramento's Sonya Bradley Takes new Role to Ensure Sacramento is Welcoming to all Visitors" on Spreaker.


Diversity equity and inclusion