Mission · Purpose · Vision

Mission

Inspiring people to visit Sacramento and fall in love with our region by connecting them to distinct Sacramento experiences.

Purpose

Improve the quality of life for our residents by driving visitor spending that supports our regional economy, business community, and create jobs.

Vision

To get every person in the world to say, “I want to visit Sacramento."

ORGANIZATIONAL STRUCTURE

ADMINISTRATION

This group includes Mike Testa, Visit Sacramento's president and CEO, as well as accounting, human resources, and office management. Accounting is responsible for Visit Sacramento's overall financial management. Human resources is responsible for recruiting and retaining staff, compensation and benefits, employee relations, safety and ergonomics, and training and development. Office management is responsible for providing staff with the resources necessary to successfully perform their jobs, ranging from computer support to facilities management.

SALES & SERVICES

Sales and services are grouped together to ensure that Visit Sacramento not only "closes the deal" but also delivers on our promises. Convention Sales is responsible for booking citywide conventions and generating leads for "self-contained" meetings. The Convention Services department provides support to meeting planners and convention delegates such as promotional materials and hotel reservations and room block management. The group is led by Sarah Atilano and is responsible for ensuring that our customers receive the highest level of service from Visit Sacramento's Convention Sales & Services team.

MARKETING

Marketing's primary role is to "create demand" for Sacramento as a convention and tourism destination, both by helping to generate leads for sales staff as well as continually raising the overall image of the destination by executing a comprehensive brand strategy. This group is led by Sonya Bradley, Chief Marketing Officer, and includes two departments: Marketing Services for the convention sales product and the tourism product (managing advertising, trade shows, website, direct marketing and market intelligence) and Creative Services (develops creative materials such as the Visitors' Guide).

COMMUNICATIONS & PUBLIC AFFAIRS

The primary roles of Communications & Public Affairs is to develop and manage communications and positioning strategies that support Visit Sacramento marketing programs, enhance the awareness of Sacramento as a convention and visitor destination, and foster positive relationships with our stakeholders. This group is led by Kari Miskit, Vice President of Communications.