Mission · Purpose · Vision


Inspiring people to visit Sacramento and fall in love with our region by connecting them to distinct Sacramento experiences.


Improve the quality of life for our residents by driving visitor spending that supports our regional economy, business community, and create jobs.


To get every person in the world to say, “I want to visit Sacramento."




This group includes Mike Testa, Visit Sacramento's president and CEO, as well as accounting, human resources, and office management. Accounting is responsible for Visit Sacramento's overall financial management. Human resources is responsible for recruiting and retaining staff, compensation and benefits, employee relations, safety and ergonomics, and training and development. Office management is responsible for providing staff with the resources necessary to successfully perform their jobs, ranging from computer support to facilities management.


Sales and services are grouped together to ensure that Visit Sacramento not only "closes the deal" but also delivers on our promises. Convention Sales is responsible for booking citywide conventions and generating leads for "self-contained" meetings. The Convention Services department provides support to meeting planners and convention delegates such as promotional materials and hotel reservations and room block management. This group is responsible for ensuring that our customers receive the highest level of service from Visit Sacramento's Convention Sales & Services team.


Marketing's primary role is to "create demand" for Sacramento as a convention and tourism destination, both by helping to generate leads for sales staff as well as continually raising the overall image of the destination by executing a comprehensive brand strategy. This group includes two departments: Marketing Services for the convention sales product and the tourism product (managing advertising, trade shows, website, direct marketing and market intelligence) and Creative Services (develops creative materials such as the Visitors' Guide).

Diversity, Equity and Inclusion

Learn more about Visit Sacramento's efforts surrounding diversity, equity and inclusion.

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