Sports & Entertainment

David Eadie Chief Sports & Entertainment Officer
Jill Culbertson Director of Sports Development
Annie Mosley Director of Events
Dana Stormes Senior Events Manager
Cameron Hobbs Events Manager
Scott Parsons Sports & Entertainment Coordinator


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Dave Edie
David Eadie
Chief Sports and Entertainment Officer
Dave Edie

As Chief of Visit Sacramento’s Sports & Entertainment division, David leads a dynamic and highly skilled team that blends the organization’s sports, events and sponsorship expertise. The Sports & Entertainment division leads Visit Sacramento’s pursuit and hosting of major sports events, executes its comprehensive sponsorship platforms, and produces signature annual events like the Tower Bridge Dinner and Farm to Fork Festival.

Prior to joining the Visit Sacramento team in 2019, David served as Deputy Executive Director of the San Jose Sports Authority for more than 11 years. He was at the forefront of showcasing the South Bay as a destination for world-class events such as the Amgen Tour of California, U.S. Figure Skating Championships, U.S. Olympic Team Trials in Gymnastics, NCAA Men’s Basketball Championships, Super Bowl 50, College Football Playoff National Championship, WrestleMania and NHL and MLS All-Star Games.

Beginning in 2001, David served in various roles over more than seven years with the California Community College Athletic Association (CCCAA) in Sacramento. These included directing several state championships, managing the association’s corporate partnership program and serving as the CCCAA’s communications director while leading a statewide evolution to electronic and online information and sports statistics systems.

A native of Buffalo, NY, David earned a bachelor’s degree from Ithaca College in sports management and began his career working for the Buffalo Wings professional roller hockey club and National Professional Soccer League’s Buffalo Blizzard. He is also a proud Sacramento State Hornet, where he earned an MBA degree in the Executive MBA program.

jill culbterson
Jill Culbertson
Director of Sports Development
jill culbterson

Jill Culbertson joined the Visit Sacramento Sports Commission in April of 2022. As Director of Sports Development, Jill leads Visit Sacramento’s sports events strategy, which includes directing bid processes, generating new business opportunities, and ensuring the successful implementation of hosting commitments.

Jill came to Visit Sacramento from the University of California, Berkeley where she served in multiple roles with the Cal Athletic Department. In her latest role as Assistant Athletic Director, Associate Chief of Staff, Jill supported a number of department initiatives, assisting in the day-to-day operations of the athletics department and special projects. Prior to her role in administration, Jill served as Assistant Athletic Director for Women’s Basketball Administration. 

A native of the Sacramento region, Jill got her start working with the Sacramento Monarchs of the WNBA from 2001-2009. Jill also served as the CIF Tournaments and Technology Assistant and Assistant General Manager for the New York Liberty of the WNBA. She is a proud resident of Sacramento and enjoys exploring all it has to offer.

Annie Mosley
Annie Mosley
Director of Events
Annie Mosley

With over a decade of hospitality and events experience, native Sacramentan Annie Mosley brings her expertise to Visit Sacramento and its mission of driving awareness and stimulating economic growth in her hometown. Before joining Visit Sacramento, Annie led the Sacramento Kings’ in-house events team responsible for creating over 200 annual events, with many becoming milestones in regional history connected to Golden 1 Center, Sleep Train Arena and the team’s identity. In addition to creating experiential events, she led the production of revenue-generating events in Sacramento and abroad. During her time with Downtown Sacramento Partnership, she executed the property-based improvement district’s signature events to cultivate economic activity and regional excitement.

Throughout her career, Annie has committed to serve the region and highlight the best of Sacramento. Annie is a proud Sacramento State University graduate, earning a bachelor’s in business administration. Outside of work life, Annie loves to spend time with her husband and kids, Jack and Charlie.

Dana Stormes
Dana Stormes
Senior Events Manager
Dana Stormes

As Senior Events Manager, Dana uses her creativity and expertise to manage and execute Visit Sacramento special events.  With a focus on the signature Farm to Fork events, she works diligently to showcase events that celebrate the Sacramento region as a destination for business and leisure travel.

Before joining the Visit Sacramento team, Dana began her career working for the Sacramento Kings, diving headfirst into the inaugural year of Golden 1 Center, producing hundreds of events, and quickly expanding her portfolio. 

Although not a native Sacramentan, Dana received her Bachelor’s Degree in Communications with an emphasis in Public Relations at Sacramento State University and has called Sacramento her home ever since.  When she isn’t planning her next event, you can find Dana spending time with loved ones, dining out at local restaurants or catching up on reality tv with her French Bulldog, Toby.

Cameron Kay Hobbs
Cameron Kay Hobbs
Events Manager
Cameron Kay Hobbs

As Events Manager, Cameron showcases all that Sacramento has to offer visitors while bringing together the community with shared experiences. Her focus is Sacramento sports events, and she also supports Visit Sacramento's signature events.

Prior to joining Visit Sacramento, Cameron spent two years with Golden 1 Credit Union running point on client appreciation golf tournaments throughout California. During this time, she also supported local independent music festivals Lost in Riddim and Sol Blume. From 2017-2020, she was part of a small marketing agency where she honed her skills in event management, producing such events as Third Thursday at 24th & K, Midtown Mini, and more. Her time spent in college radio led to her role as Promotions Manager of Sacramento's alternative radio station, where she worked on City of Trees Music Festival in 2016. Cameron earned a Bachelor of Arts Degree in Music Industry & Technology from Chico State University in 2015.

Cameron enjoys returning home to the foothills to spend time with her family, frequenting Sacramento's many parks, and attending local concerts and art exhibitions with her friends.

Scott Parsons
Scott Parsons
Sports & Entertainment Coordinator
Scott Parsons

Scott supports both the Visit Sacramento Convention Sales and Sports & Entertainment teams to execute one-of-a-kind experiences for group travelers visiting Sacramento, whether as one of many conference-goers or competitors in sporting activities across the region.

Scott’s career in travel & tourism began in Nashville, TN: home to his alma mater University of Tennessee – Knoxville where he earned a Bachelor’s degree in Communications, followed by a Master’s in Travel & Tourism from Temple University. He comes to Visit Sacramento with years of marketing experience and an energized perspective for the city he now calls home.

True to his passion for sports, Scott’s must-do Sacramento recommendation is to experience the city’s excitement for the NBA’s Sacramento Kings. The itinerary? Start with dining and drinks at one of the many Farm-to-Fork restaurants downtown to soak up the excitement around the arena before enjoying a game cheering on the up-and-coming Kings team, where the night may end with raucous “Light the Beam” chants when the Kings come away with a victory.