Marketing & Communications

Kari Miskit leads communications, marketing, public relations and media relations at Visit Sacramento. Simply put, Kari is a storyteller, helping to share Sacramento’s destination story with the rest of the country. Kari joined the organization in 2014 to design and launch public relations for Visit Sacramento’s America’s Farm-to-Fork Capital program, which includes the Farm-to-Fork Festival and Tower Bridge Dinner.

Prior to joining Visit Sacramento, Kari spent nine years with the Sacramento office of the international PR agency, Edelman. She began her career serving a diverse list of clients in boutique PR firms.

Kari is a graduate of California State University, Chico and enjoys exploring the region's many family-friendly options with her husband and kids.

In April 2021, Sonya transitioned from serving as Visit Sacramento’s longtime Chief Marketing Officer to the Chief of Diversity, Equity & Inclusion. This position was created specifically to address the organization’s commitment to taking actions and creating change when it comes to DEI within Visit Sacramento, the tourism industry in the Sacramento region and beyond.

As a 25-year veteran of the tourism industry, Sonya felt a deep, personal call to use her expertise, widespread relationships, and experiences to create a better path forward for people of color and other underrepresented people in her community to be part of Sacramento’s tourism industry. In this role, she is involved with all Visit Sacramento departments to ensure that DEI is brought to the forefront of every program and practice. Sonya shares and collaborates on best practices and continues to explore with peers around the country how tourism organizations can better incorporate DEI into daily operations.

She has a Bachelor of Arts degree from Pepperdine University and a Master of Science from San Jose State University. She serves on various committee and Boards, including CalTravel, Destinations International, DMA West, and a Sacramento non-profit that focuses on youth and family. She’s a self-described nerd who enjoys reading (especially true crime), armchair decorating, traveling, spending time with family, going to baseball games and hacking around a golf course.

Brandon Darnell oversees the content produced by Visit Sacramento, from the various brand websites to the Visitors' Guide, blogging and more. He also hosts the Visit Sacramento Podcast, and is responsible for convention marketing, assisting on leisure marketing campaigns and other Visit Sacramento creative initiatives.

Brandon joined Visit Sacramento in 2012. He previously worked at several news publications as a journalist, having graduated from California State University, Sacramento, with a degree in journalism.

Jamila works to ensure that Visit Sacramento’s social networks reflect the mission and vision of Visit Sacramento through engaging campaigns and collaborations. She also works closely with the marketing team to oversee Sacramento365, the year-round source for Sacramento events and the online event calendar brand of Visit Sacramento.

Before working at Visit Sacramento, she learned the craft of social storytelling as an editorial assistant at the Style Media Group and as an account executive at the Silicon Valley-based marketing communications firm Jennifer Jones and Partners. 

During her free time, Jamila is either baking, watching the worst of reality television, catching up on the latest fashion trends and hot celebrity goss, or spending time with her family.

As Visit Sacramento's Content Marketing Manager, Caroline oversees content creation, social media management, and cross-platform storytelling to increase visitor interest in Sacramento as a premier meeting, tourism and sports destination. 

Caroline has a Bachelor’s degree in Communications and Media Studies from Sonoma State University and a Master’s degree in Mass Communication with an emphasis in Social Media Marketing from the University of Florida. Prior to joining Visit Sacramento, Caroline worked as a Digital Content Producer at a local news station and held several marketing internships during her time at Sonoma State.

In her free time, Caroline enjoys spending time with friends and family, traveling, and going to just about every country concert that comes into town.

As Marketing and Communications Specialist, Montana assists with marketing and communications projects, including Sacramento 365, partnership development, email campaigns and sponsor reporting.

Montana received her bachelor’s degree from California State University, Chico in 2016 and her master’s degree in Communications from Southern New Hampshire University in 2019. Prior to Visit Sacramento, Montana has worked many unique positions in many locations such as a photopass photographer at the Disneyland Resort and volunteer coordinator at Habitat for Humanity of Greater Sacramento.

In her spare time, she enjoys sharpening her drawing and photography skills, visiting theme parks, and exploring the many sites in California.