Glamour Road Exhibit

2200 Front Street, Sacramento, CA 95818
: (916) 442-6802
Following the end of World War II, the American automotive industry hired many designers and stylists from the fashion industry as automakers made a direct appeal to the rising sophistication and influence of women. The colors, materials, and angles of many cars from this era all reflect this mindset. Join us in exploring the seldom told story of how glamour, fashion, design, and styling became the main focus of automotive marketing from the postwar 1940s through the 1960s.