As I read Association Conventions & Facilities' sunny outlook on the exhibition and events industry, this optimist is cautious not to forget lessons learned during the past two years. I have seen the gold lining in the dark economic clouds: Meeting planners and suppliers have worked closer than ever to address budgets, cancellations, attrition and staffing.

Personal relationships stopped fighting technology... and owned it. The proof is in the posting -- of tweets, status updates, blog entries, photos, videos and more. 

Unfortunately the proof is not always in the pricing. During the recession, hotels in first-tier cities offered fire sale prices to get heads in beds -- and to minimize severe financial losses. Almost every association snubbed long-term relationships with second- and third-tier cities to sit at the cool kids' lunch table. Now as business travel rebounds, hospitalty industry experts predict rates will too. Where will you be sitting?       
Sacramento CVB: Committed to Your Success

The Sacramento Convention & Visitors Bureau thanks loyal meeting and event professionals for your business and your continued support. As your organizations face significant challenges, we understand if your programs are under review or decisions are delayed.
When you’re ready, we’re here… because we’ve always been, here, for you.
We’re here with outstanding accommodations, facilities and amenities. The entire SCVB team is here to ensure your continued success. We’re here with the excellent services you’ve come to expect of Sacramento -- from people who really do know your name.
If you have not previously worked with us, introduce yourself to our Convention Sales Team.