Common knowledge suggests the value of real estate largely depends on location, location, location. Well, in the meetings and convention industry, perhaps the value of event registration and attendance mostly depends on promotion, promotion, promotion.
As hosts of this year's Train Collectors Association (TCA) national convention, members of the Northern California Division were eager to share their passion for Sacramento and the great Gold Country region with their counterparts and friends from across the United States.
Over the past year, local TCA members attended association gatherings in Maryland, Pennsylvania, and Southern California. They brought with them an enthusiasm for their railroad-themed hobby and pride in hosting the 2011 annual event. They also asked the Sacramento CVB's convention and meeting services dynamic duo to send pre-convention publicity and promotional materials.
The Visitor's Guide and assorted attraction brochures give delegates a first-class opportunity to preview the future conference destination. They can start to discover gold in Sacramento without lifting pans or mining equipment. Yes, it's that easy to begin the travel planning process!
The colorful, informative takeaways are known to help families to decide on their next vacation.
The local organizing committee was mindful of the experience that its children's contingency would have. The SCVB arranged 50 age-appropriate gift bags and goodies for TCA delegates who are younger than age 18. The capital of California is a great destination for young travel companions.
If you'd like professional promotion services to increase awareness and attendance at your next conference or trade show, contact the Sacramento convention services team.
