SACRAMENTO, CA - The Sacramento Convention & Visitors Bureau (SCVB) is pleased to announce the appointment of Matthew Guillory as Tourism Content Marketing Manager. In this position he will manage and execute content marketing and complementary programs for Group Travel Planners and Leisure Travelers (non-group). Content and programs support the overall business goals of the SCVB, including customer prospect generation, lead development, customer service fulfillment and customer retention.

Guillory is a graduate of Loyola University in New Orleans where he also spent two years as Communications Specialist recruiting and familiarizing prospective students with the campus and destination.

"Matthew has a tremendous background in customer service, editing and online marketing," said Sonya Bradley, chief marketing officer of the SCVB. "We are excited to leverage Matthew's social media expertise and enthusiasm that will ultimately help to increase the visitor count to Sacramento."