SACRAMENTO, Calif. - California's Capital City has long been a destination for families, boasting historic sites, museums, parks and kid-approved restaurants. Now, the Sacramento Convention & Visitors Bureau (SCVB) is adding a new layer to its existing family marketing campaign that aims to inspire families of all types to visit the city.
The new, inclusive advertising is a part of the SCVB's recently launched "Feed Your Soul" campaign that plays on Sacramento's growing reputation as a food destination. "Feed Your Soul" invites travelers, particularly families, to reconnect with their loved ones in Sacramento, and the new ads will center on inviting LGBT families in particular to the city. Beyond the region's thriving food scene, the campaign highlights Sacramento's family-friendly attractions, abundant shopping and diverse attractions that are quickly putting the city on the map.
"Sacramento is a place where visitors can slow down and get back to what makes them happy; being together with their families," said SCVB Chief Marketing Officer Sonya Bradley. "It was only natural that the Feed Your Soul campaign features LGBT visitors because our city is the ideal destination for any family to come and spend time together."
The LGBT "Feed Your Soul" ads will first run in the San Francisco Bay Area Reporter, as one of Sacramento's largest visitor populations comes from the San Francisco Bay Area. Beyond advertising, LGBT visitors can learn more about Sacramento's offerings at www.visitsacramento.com/lgbt, including information on TAG approved hotels and LGBT event details.
About the Sacramento Convention & Visitors Bureau
The Sacramento Convention & Visitors Bureau (SCVB) is a non-profit organization funded by the City of Sacramento, the County of Sacramento a local hotel self-assessment and business membership throughout the greater Sacramento region. As the premier economic development and services organization for the region's $2.04 billion convention and tourism industry, the SCVB develops and executes sales, marketing and customer service programs to help strengthen the regional economy, as well as the bottom lines of our member businesses and marketing partners. Divisions of the SCVB include the Sacramento Sports Commission, Sacramento365.com (a joint partnership with Convention & Cultural Services and the Sacramento Metropolitan Arts Commission) and the region's ongoing farm-to-fork program.
The SCVB's dedicated volunteer board represents all aspects of the industry's most important stakeholders, including lodging, meeting facilities, attractions, restaurants, arts and culture, government, retail, and transportation.