Mike Testa Chief Operating Officer
Lucy Steffens Director of Travel Media & Film Commissioner
Kari Miskit Director of Public Relations
Carolyn Blucher Events Manager
Sidney Scheideman Events Manager
Sarah Frayne Partner Marketing Manager

Staff Bios


Mike Testa
Chief Operating Officer

Chief Operating Officer Mike Testa is responsible for managing organizational and department growth, creating comprehensive internal communication mechanisms, and monitoring departments for business and employee overlap within Visit Sacramento. He oversees seven departments within the organization including Convention Sales & Services, Farm to Fork, Travel Media, Community Relations, Multicultural Affairs, Partner Marketing and the Sacramento Film Commission. Mike also manages Visit Sacramento's local marketing and advertising campaigns, acts as the organization's PIO, manages local media and stakeholder relations and a variety of cooperative marketing and special event programs.

Hired as the Director of Public Relations in 2001, Mike has served as a leader at Visit Sacramento for more than 14 years, having also performed the functions of Director of Consumer Marketing, Director of Community Relations, Vice President of Communications and Public Affairs and, most recently, the Senior Vice President of Convention Sales & Business Development.

Mike joined Visit Sacramento from the Downtown Sacramento Partnership, where he first worked as Director of Special Events and was later promoted to Director of Public Relations & Marketing. With the DSP, Testa acted as the organization's media spokesman, purchased all advertising, directed the Downtown Image and Marketing Campaign and oversaw the Thursday Night Market, the Friday Night Concert Series, and the Downtown Ice Rink.

Mike is a graduate of St. Mary's College and sits on the Board of Directors for the Sacramento Zoo, the Sacramento Employment and Training Agency and The Midtown Business Association. 


Lucy Steffens
Director of Travel Media & Film Commissioner

Lucy Steffens is the Director of Travel Media and Film Commissioner for Visit Sacramento. In her position she promotes the Sacramento area to travel journalists and film production companies.

A native of Germany, she graduated from California State University, Sacramento, with a liberal arts degree. After college, she taught German for Berlitz Language Schools in London and Paris.

Lucy joined Visit Sacramento in 1983.

She has been an associate member of the Society of American Travel Writers (SATW) since 1991 and was named PR Professional of the Year in 2001 by the Sacramento Public Relations Association.

In her spare time Lucy volunteers for Christmas Promise and is a board member of Big Brothers Big Sisters.


Kari Miskit
Kari Miskit
Director of Public Relations
Director of Public Relations Kari Miskit oversees media relations and communications at Visit Sacramento, with a particular emphasis on the region's ongoing farm-to-fork inittaive. Kari works to showcase Sacramento's bounty of tourism offerings for both potential visitors and local residents.
Prior to joining Visit Sacramento, Kari spent nine years with the Sacramento office of Edelman, the world's largest public relations agency. At Edelman, Kari led consumer and tourism media relations campaigns for a variety of local, statewide and national organizations, and most recently served as the media liaison for the Westfield Galleria at Roseville. A Sacramento native, Kari began her career working in boutique consumer public relations in the Capital City.

Kari is a graduate of California State University, Chico and frequently  serves as a guest speaker in the university's public relations department. In her spare time, Kari enjoys exploring the region's many family-friendly options with her husband and two kids.


Carolyn Blucher
Events Manager

Carolyn graduated from the University of California, Davis with a degree in Communications in March 2012. While attending UCD, Carolyn worked for the Sacramento Sports Commission as the Assistant Volunteer Coordinator for the 2011 World Masters Athletics Championships. She also helped out with other events such as the 2010 USA Maters Outdoor Championships, 2011 Sacramento Grand Prix Bike Race, and the 2010 Amgen Tour of California.

In the summer of 2012, Carolyn traveled to nine European countries in 27 days. Her favorite cities were Paris and Florence. One of the most memorable parts of the trip was when she went canyoning in the Austrian Alps. She now has the travel bug and can't wait for her next adventure!

During her free time, Carolyn enjoys spending time with her family and two dogs. She also enjoys working in the garden and cooking.


Sidney Scheideman
Events Manager

As the Communications & Public Affairs Coordinator, Sidney will utilize and tailor communications strategies to build stakeholder knowledge as well as increase the visibility of Visit Sacramento within the region. Sidney joined Visit Sacramento in March of 2012 after graduating from the University of Oregon where she earned her Bachelor's degree in Public Relations.

While in Oregon, Sidney worked for the Oregon football team in the recruiting department and helped lead Oregon to their most successful recruiting year in history. Before coming back to her hometown of Sacramento, Sidney spent three months working in Dublin, Ireland for the Niall Mellon Township Trust, a non-profit organization that funds housing in Capetown, South Africa.

During her time away from work, Sidney enjoys running by the American River with her dogs, spending time with friends and family, and trying new restaurants around Sacramento.

Sarah Frayne

Sarah Frayne
Partner Marketing Manager

As the Partner Marketing Manager, Sarah works hand in hand with Visit Sacramento partners to promote their business to the more than 17 million visitors and convention delegates each year.

Sarah is a Sacramento native who has recently returned after living and working on the east coast for a number of years. Most recently, she spent six years at Infinia Group, a boutique brand consultancy in New York City. As Strategy Director, she helped clients such as GE, McKinsey & Co. and The New York Academy of Medicine define and communicate their unique value in key markets. Previously, at Avalere, a healthcare focused consulting firm in Washington D.C., she translated the quickly evolving policy landscape into business strategy for clients. She began her career as an analyst at the Center For Applied Research (CFAR), a management consulting firm in Philadelphia, after graduating from Bryn Mawr College with a major in history and a minor in anthropology.

When she's not working, you'll find her enjoying the Sacramento sunshine while biking near the river, strolling through downtown or volunteering on an urban farm.


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