The Sacramento Tourism Marketing District (STMD) was implemented July 1, 2012, replacing the Sacramento Tourism Business Improvement District (STBID). The STMD was established to provide additional funding to increase the level of sales and marketing activity by Visit Sacramento as it relates to Sacramento as a tourism, marketing, sports and event destination.
The funding, raised by the hospitality industry, is directed by the hospitality industry. The funds flow directly into sales and marketing activities that will be reviewed and monitored by a Tourism District Committee of industry peers - hotel managers appointed by the Sacramento Hotel Association. Each member of the Tourism District Committee is also a member of the Board of Directors of Visit Sacramento.
The STMD tourism assessment rate structure is based on a percentage fee - 3%, 2.5%, 2%, 1% - for four geographic zones within the City of Sacramento and the unincorporated area of Sacramento County. The new STMD assessment is an assessment on the lodging property, not the guest; however, the assessment may be passed through to the guest at the discretion of the hotel operator. If the assessment is passed through to the guest, it should be noted as "Tourism Assessment" on the folio/bill.
The new District includes zone micro-marketing dollars for specific marketing programs for each zone. Hotel managers from each zone have a voice in how their collective zone marketing dollars are spent. Ten percent of the District budget shall be dedicated to individual zones for local zone activities that promote, support and enhance zone-based marketing efforts. Each zone shall receive 10 percent of the amount collected within the zone to fund eligible programs and activities.
Click here to download a copy of the STMD Management District Plan. Please contact SHA staff at 916-441-6110 or firstname.lastname@example.org if you have any questions.
Tourism marketing district funds are available for, but not limited to, 1) marketing of the destination; 2) tourism promotion activities; and 3) sales lead generation with the objective of generating hotel room night bookings and economic impact for the District. Please review the STMD Guidelines for an understanding of how to request funds. Once you have read the Guidelines, please complete the STMD Proposed Event Funding Application.
STMD Tourism Committee
Chair, Doug Warren, Marriott Hotels-Cal Expo
Vice Chair, Jeroen Gerrese, Lions Gate Hotel
Zone 1 (Downtown)
Liz Tavernese, Holiday Inn Capitol Plaza
Kathleen Gilbey, Sheraton Grand
Scott Vandenberg, Hyatt Regency
Zone 2 (Point West Area)
Sami Qureshi, Hilton Sacramento Arden West
Doug Warren, Marriott Cal-Expo Hotels
Zone 3 (Natomas Area)
Steve Young, Geweke Hospitality
Zone 4 (Balance of County)
Jeroen Gerrese, Lions Gate Hotel
2017 Committee Meetings
STMD meetings are held quarterly on the following dates:
* Jan. 9, 2017
* April 10,2017
* July 10, 2017
* Oct. 10, 2017
Location: Visit Sacramento office: 1608 I St.
Time: 11 a.m. - 1 p.m.
Agendas and Minutes
* Agendas are posted a minimum of three days in advance of meetings.
* Minutes of the three previous meetings are posted below. For copies of earlier minutes, please email STMD@visitsacramento.com.