About Us Page

Communications & Public Affairs

Mike Testa Chief Operating Officer mtesta@visitsacramento.com
916.808.7479
Lucy Steffens Director of Travel Media & Film Commissioner lsteffens@visitsacramento.com
916.808.5553
Joe Klegseth Director of Partner Marketing jklegseth@visitsacramento.com
916-808-5551
Kari Miskit Director of Public Relations kmiskit@visitsacramento.com
916-808-1422
Nicole Rogers Director of Farm to Fork nrogers@visitsacramento.com
415-816-5457
Carolyn Blucher Events Manager cblucher@visitsacramento.com
916-808-8137
Sidney Scheideman         Events Manager sscheideman@visitsacramento.com
916.808.5978
Sarah Frayne Partner Marketing Manager sfrayne@visitsacramento.com
916-808-8137

Staff Bios

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Mike Testa
(mtesta@visitsacramento.com)
Chief Operating OfficerChief Operating Officer Mike Testa is responsible for managing organizational and department growth, creating comprehensive internal communication mechanisms, and monitoring departments for business and employee overlap within the SCVB. He oversees seven departments within the organization including Convention Sales & Services, Farm to Fork, Travel Media, Community Relations, Multicultural Affairs, Partner Marketing and the Sacramento Film Commission. Mike also manages the SCVB's local marketing and advertising campaigns, acts as the organization's PIO, manages local media and stakeholder relations and a variety of cooperative marketing and special event programs.

Hired as the Director of Public Relations in 2001, Mike has served as a leader at the SCVB for more than 14 years, having also performed the functions of Director of Consumer Marketing, Director of Community Relations, Vice President of Communications and Public Affairs and, most recently, the Senior Vice President of Convention Sales & Business Development.

Mike joined the SCVB from the Downtown Sacramento Partnership, where he first worked as Director of Special Events and was later promoted to Director of Public Relations & Marketing. With the DSP, Testa acted as the organization's media spokesman, purchased all advertising, directed the Downtown Image and Marketing Campaign and oversaw the Thursday Night Market, the Friday Night Concert Series, and the Downtown Ice Rink.

Mike is a graduate of St. Mary's College and sits on the Board of Directors for the Sacramento Zoo, the Sacramento Employment and Training Agency and The Midtown Business Association. 

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Lucy-Steffens 

Lucy Steffens
(lsteffens@visitsacramento.com)
Director of Travel Media & Film Commissioner

Lucy Steffens is the Director of Travel Media and Film Commissioner for the Sacramento Convention & Visitors Bureau. In her position she promotes the Sacramento area to travel journalists and film production companies.

A native of Germany, she graduated from California State University, Sacramento with a liberal arts degree. After college, she taught German for Berlitz Language Schools in London and Paris.

Lucy joined the Bureau in 1983.

She has been an associate member of the Society of American Travel Writers (SATW) since 1991 and was named PR Professional of the Year in 2001 by the Sacramento Public Relations Association.

In her spare time Lucy volunteers for Christmas Promise and is a board member of Big Brothers Big Sisters.

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Joe Klegseth
(jklegseth@visitsacramento.com)
Director of Partner Marketing

Joe Klegseth a native of Oregon and graduate of Oregon State University. As Partner Development Manager for the Sacramento Convention & Visitors Bureau (SCVB), Klegseth is responsible for developing relationships with business in and around Sacramento to contribute to and reap the rewards of the area's thriving visitor industry.

Klegseth began his career at Oregon State University where he spent eleven years. As Assistant Athletic Director, Klegseth was a member of the senior management team and was responsible for the implementation of marketing strategies and event planning for over 170 athletic and special events per year for the Department of Intercollegiate Athletics.

Following Oregon State, Klegseth launched a creative marketing firm in Portland, Oregon and working with clients such as Nike, University of Florida, University of Alabama, University of Louisville, RentMoney.com, LA Weight Loss. His firm also provided marketing support for an internet startup company with the founders of About.com & Blockbuster.

Most recently Klegseth has been working as a marketing consultant for companies such as the California Interscholastic Federation, Chico Chamber of Commerce and the Golden Baseball League. Klegseth also served on the 2009-10 board of directors for the Chico Economic Planning Corporation (CEPCO) and was a member of the Job Creation Committee.

As a self-professed Grill Master Klegseth loves to waterski, run, follow the PAC-10 and thrives on the many outdoor activities that Sacramento has to offer.

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Kari Miskit
 
Kari Miskit
(kmiskit@visitsacramento.com
Director of Public Relations
 
Director of Public Relations Kari Miskit oversees media relations and communications at the Sacramento Convention & Visitors Bureau, with a particular emphasis on the region's ongoing farm-to-fork inittaive. Kari works to showcase Sacramento's bounty of tourism offerings for both potential visitors and local residents.
 
Prior to joining the SCVB, Kari spent nine years with the Sacramento office of Edelman, the world's largest public relations agency. At Edelman, Kari led consumer and tourism media relations campaigns for a variety of local, statewide and national organizations, and most recently served as the media liaison for the Westfield Galleria at Roseville. A Sacramento native, Kari began her career working in boutique consumer public relations in the Capital City.

Kari is a graduate of California State University, Chico and frequently  serves as a guest speaker in the university's public relations department. In her spare time, Kari enjoys exploring the region's many family-friendly options with her husband and two kids.

 
 
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Nicole Rogers 
Nicole Rogers
(nrogers@visitsacramento.com)
Director of Farm to Fork
 
Farm to Fork Director Nicole Rogers oversees the Sacramento region's farm-to-fork initiative and helps to further the region's identity as America's Farm-to-Fork Capital. She works to bring together local farmers, growers, ranchers, chefs, restauranteurs and like-minded businesses to create an ongoing program that showcases the Sacramento region's unparalleled agricultural and culinary offerings.

Nicole is not a stranger to the area's culinary industry, having joined the SCVB after six years as a marketing strategist for Chipotle Mexican Grill in the greater Sacramento region. In her role at Chipotle, Nicole was responsible for building key partnerships and sponsorships throughout the West Coast. Prior to working with Chipotle, she spent several years managing expansive food-based programs at national and boutique public relations agencies.


Nicole is a graduate of Gonzaga University and serves as the 2015 board chair of the Food Lieracy Center, and also serves on the board of directors for Center for Land Based Learning and the Child Abuse Prevention Center . She lives on her own "mini farm" in Woodland with her husband, dog Sausage and cat Fatty. In her spare time, Nicole can be found savoring the farms, foods and drinks that define the Sacramento region.

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Carolyn Blucher
(cblucher@visitsacramento.com)
Events Manager

Carolyn graduated from the University of California, Davis with a degree in Communications in March 2012. While attending UCD, Carolyn worked for the Sacramento Sports Commission as the Assistant Volunteer Coordinator for the 2011 World Masters Athletics Championships. She also helped out with other events such as the 2010 USA Maters Outdoor Championships, 2011 Sacramento Grand Prix Bike Race, and the 2010 Amgen Tour of California.

In the summer of 2012, Carolyn traveled to nine European countries in 27 days. Her favorite cities were Paris and Florence. One of the most memorable parts of the trip was when she went canyoning in the Austrian Alps. She now has the travel bug and can't wait for her next adventure!

During her free time, Carolyn enjoys spending time with her family and two dogs. She also enjoys working in the garden and cooking.

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Sidney Scheideman
(sscheideman@visitsacramento.com)
Events Manager

As the Communications & Public Affairs Coordinator, Sidney will utilize and tailor communications strategies to build stakeholder knowledge as well as increase the visibility of the SCVB within the region. Sidney joined the SCVB in March of 2012 after graduating from the University of Oregon where she earned her Bachelor's degree in Public Relations.

While in Oregon, Sidney worked for the Oregon football team in the recruiting department and helped lead Oregon to their most successful recruiting year in history. Before coming back to her hometown of Sacramento, Sidney spent three months working in Dublin, Ireland for the Niall Mellon Township Trust, a non-profit organization that funds housing in Capetown, South Africa.

During her time away from work, Sidney enjoys running by the American River with her dogs, spending time with friends and family, and trying new restaurants around Sacramento.

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Sarah Frayne

Sarah Frayne

(sfrayne@visitsacramento.com)

Partner Marketing Manager

As the Partner Marketing Manager, Sarah works hand in hand with SCVB partners to promote their business to the more than 17 million visitors and convention delegates each year.

Sarah is a Sacramento native who has recently returned after living and working on the east coast for a number of years. Most recently, she spent six years at Infinia Group, a boutique brand consultancy in New York City. As Strategy Director, she helped clients such as GE, McKinsey & Co. and The New York Academy of Medicine define and communicate their unique value in key markets. Previously, at Avalere, a healthcare focused consulting firm in Washington D.C., she translated the quickly evolving policy landscape into business strategy for clients. She began her career as an analyst at the Center For Applied Research (CFAR), a management consulting firm in Philadelphia, after graduating from Bryn Mawr College with a major in history and a minor in anthropology.

When she's not working, you'll find her enjoying the Sacramento sunshine while biking near the river, strolling through downtown or volunteering on an urban farm.

 

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1608 I St. Sacramento, CA 95814 | 916-808-7777 • 1-800-292-2334

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